Blogging might feel like a hassle, or like it doesn’t really make a difference. While it can take time to get in the swing of producing blogs, they are so worth it! Here are 5 reasons why blogs are important for your wedding business.

1: Blogs help your SEO

One of the biggest reasons blogs are important for your wedding business is that they help your SEO. Couples are searching online for locations, services, words and phrases that relate to your business. These are all things you can include in your blogs! Using relevant keywords contributes to your search engine optimization (SEO), therefore increasing the chances of local couples finding you! Make sure the keywords you choose are phrases that your ideal couples will be searching for.

2: They build your credibility

You can utilize blogs to prove your credibility to current and prospective clients. Blogs can showcase your past work, as well as demonstrate your industry knowledge. Whether you use your blog to share past wedding details and photos, or provide educational content, you can utilize them to stand out from the crowd.

3: Blogs strengthen vendor relationships

We all know strong wedding vendor relationships are key to a successful business. Strengthen those relationships by highlighting your favorite vendors in your blog, and link back to their websites or socials! Not only does this help you reach a larger audience, it shows couples which vendors you’ve worked with in the past.

PS. Don’t forget to email those vendors to let them know that you’ve featured them so they can share too!

4: They provide content for other channels

Blogs are important sources of content for other social channels as well. Would you believe us if we told you all of the info you’re reading here has been shared on our Instagram page as a carousel? Check it out here! You can turn informational blogs into graphics for social media, or a speaking reel. Visual content can be used on any social channel, from TikTok and Instagram to Pinterest!

5: Blogs showcase your uniqueness!

Blogs are a great way to show off your unique personality and skillset. Chances are, you offer the same service as several other vendors in your area. Use your blog to set yourself apart! Your blog can showcase your personality and demeanor, as well as the experiences you have as an individual. Have you worked a really unique wedding, or solved a major problem for your couples? Share your experience!

We know, we know. Everyone thinks blogs are so outdated. We promise – they aren’t! Blogs are such a useful tool to expand the reach of your wedding business. Don’t miss out!

Overwhelmed and don’t have the time to blog? We can help! As wedding planners ourselves, we know what couples are looking for when searching for a potential wedding vendor. Let us help craft your blog into a tool that will help your wedding business grow for years to come – just shoot us a message here!